October 2009 - New York
walk around the city, all lights, colors, lettering, dynamic motion ...
At one point I see the billboard and a punch in the stomach ... The photographer, I can not help it and written with me during these months to days, alternating moments.
remains in my head and my stomach because it is a stimulus.
Simple, direct, a compound word where the first part is a strong denial: he gives space to a thousand interpretations but I still back NONPENSARE
In a bizarre world where everything must be rational, which is touted dressed built, this poster brings me to the senses, the feeling, sensibility, emotion ...
common thing?
The texts of course lead the mind to focus and build thoughts, opinions, reports, conjunctions, unions and strategies.
But the words in context not leave free the imagination and emotions, as well as colors, sounds, smells, things.
I like the idea not to think, to listen to their emotions, because after a moment of thought is a spontaneous UNTHINK because we are thinking beings.
And everything we think and live communication generates little effort ...
Each of us has the innate ability to communicate: in fields, spaces, times, situations and different ways, without knowing it.
What makes the difference, in my opinion, is the predisposition to listen, the ability to be struck and also to settle the stimulus, comparison, confrontation, to express themselves and pursue their own ideas ... When I saw
UNTHINK (I discovered back home and looking on the internet that was advertising of KFC) first thought went to BE STUPID (Diesel) other writing that struck me instantly ...
The thought came later, when it climbed from the belly to the head, but communication had put his seed.
I left to settle and I listened.
Let's hit, we learn to listen, we use the belly and head.
Communication is the stimulus.
be shared at home, with friends, at work, who do not know ...
Belly and open mind ... ... UNTHINK W KFC!
0 comments:
Post a Comment